There are a lot of gay massage parlors in Tokyo. You don’t have to pick us. There might be a place out there that’s a better fit for you, and that’s completely fine.

But here’s what we’ve noticed: when people search on Google, or ask around, or read reviews, our name comes up a lot. And we think we know why.

We treat everyone the same

Whether you speak English or Japanese, whether you’re a first-time visitor or someone who’s been to Tokyo a dozen times, we treat you the same. That’s it. That’s the whole philosophy.

It sounds simple, but it’s actually rare. There are other foreigner-friendly parlors in Tokyo, and plenty of them do a genuinely good job. But when push comes to shove, a lot of them quietly prioritize Japanese regulars over international guests. And honestly, we get why. International guests cancel more often. Japanese guests almost never cancel, and they’re almost never late. From a purely business standpoint, favoring Japanese customers is the “safe” choice.

We do it differently. Even if it’s someone’s one and only visit to our shop, we want that person to have a great experience, because we want them to leave Japan liking it a little more than when they arrived. And ironically, we think that’s exactly why so many of our international guests come back. We treat everyone the same, good and bad. A rude, entitled customer gets turned away regardless of nationality. A guest who shows basic respect gets some grace, even if they’re running a little late or need to adjust plans.

A story about respect (and cancellation fees)

This one still makes us shake our heads a little.

A guest showed up late, which meant his 90-minute session had to be shortened to 60 minutes, simple math, nothing personal. He told us that if it wasn’t the full 90 minutes, he’d rather cancel entirely.

Except: the lateness was on him, not us. And by holding that time slot for him, we’d already had to turn away other guests who wanted that exact window. So a last-minute cancellation didn’t just cost us, it cost the people we’d said no to on his behalf.

Per our policy (the same policy most businesses in the world have), we charged a cancellation fee. He refused to pay, claiming he genuinely didn’t understand what the fee was for, and that “cancellation fees aren’t a thing” where he’s from.

We’ll be honest: we didn’t buy it. If you’ve ever booked a restaurant, a tasting menu, or a hotel room and canceled last-minute, you already know how this works. Businesses buy ingredients, hold rooms, and turn away other customers to make space for yours. This isn’t some obscure Japanese custom you’d need to read the fine print to understand. It’s common sense, everywhere.

When we said we’d have to involve the police, his tone changed instantly. Suddenly he was very apologetic. It was too late for that. We called them anyway.

We don’t say that to sound tough. We say it because we run this business honestly, and that means we never have to hesitate to involve the police or a lawyer if something crosses a line. We have nothing to hide. In the end, the matter was resolved with police mediation: he paid the fee in full, and everyone involved lost about an hour of their day sorting it out. Not because he was late. Because of how he handled being late.

The lesson (for all of us)

If you’re traveling abroad, wherever that may be, a little respect for local customs and local people goes a long way. That guest lost sight of that, and it cost him more than the fee itself.

But we’ll admit something too: we learned a lesson from this as well. When we travel to other countries, we might unknowingly do something that looks just as clueless to the locals there. It’s a good reminder to stay humble, wherever you are.

If you’ve read this far, you’re probably not the type to cause trouble here in Japan. So, welcome.

Back to the point

We mainly serve international guests, and we treat everyone, Japanese or not, exactly the same. We think that’s why people keep coming back. Again, you don’t have to choose us. There might be a parlor out there that suits you better. But a place that genuinely treats every guest the same, regardless of where they’re from? That’s harder to find than you’d think. We think that’s our edge.